Sorry, this is shameless self-promotion.

I have won First Prize, Best Non-Print Marketing Effort, in the annual Specialized Information Publishers Foundation competition, for “Who Was Ron Wayne?”, an e-mail marketing effort that launched the investment advisory service known as “Portfolio 2020.”

This is the premier award in what used to be called the newsletter business (now known as the specialized information publishing community), where I’ve been happily ensconced as journalist, publisher, marketer and consultant since leaving The Washington Post in 1975.

My client, Capitol Information Group Inc. of Falls Church VA, publishes “Portfolio 2020.” All credit to the investment advisory folks at Capitol Information Group: my direct contact on this project, Product Manager Julianne Johnson; her many talented colleagues, including Portfolio 2020 editors Roger Conrad, Elliott Gue, Yiannis Mostrous and Ben Shepherd, and Senior Product Manager Heather Snead; and Publisher Phil Ash, for unparalleled support, in this and every project we’ve worked on.

Here’s the lead of the winning piece:

 

Who was Ron Wayne?

 

And what does he have to do with

 

563% gains in six months???

 

 

You know who Steve Jobs is. Everyone does.

You probably know who Steve Wozniak is, too, or anyway his name may ring a bell.

 “The Woz” designed the Apple 1 computer, the first product from the company now known as Apple. It was a kit, not a ready-to-use device, and those first Apple 1’s all were hand-built—by Wozniak—at Apple world headquarters, then located in the Jobs family garage adjacent to 2066 Crist Drive, Los Altos, California.

   

But who was Ron Wayne?

 

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If you want to know who Mr. Wayne was and read the rest (and subscribe to Portfolio 2020 of course!), the most recent iteration is posted at www.kci-com.com/lp/port2020/1109/wayne.asp?eff=983 .

 

Frank Joseph

www.tolovemercy.com

 

P.S. When I’m not writing novels or playing tennis, direct-marketing and publishing consulting  is what I do for a living. I’m known professionally as “Mister DM™” and I’m available for your projects. Call me at 301-656-8753 or email Mr.DM@Verizon.net.